Brand Identity Design
A visual system that says who you are before a word is read: logo, typography, color, and guidelines designed as one layered system.
Typical engagement: from $6,000, 3 to 5 weeks.
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Why brands drift
Most identities are a logo file and a color code, so every new deliverable drifts a little further from the brand. We design identity as a system: rules for type, color, layout, and motion that make the tenth deliverable as coherent as the first.
Comment fonctionne notre processus brand identity
- 1
Brand strategy
Positioning, audience, and voice defined before any visual exploration.
- 2
Identity design
Logo family, type pairing, color system, and core motifs explored and refined.
- 3
System & applications
The identity applied across web, decks, social, and print to prove it works.
- 4
Guidelines & handoff
A practical brand book and asset kit your team and vendors can follow.
Ce service est la couche 02 du processus Dreamlayers en quatre couches : voir comment les couches s'articulent.
Ce qui est inclus dans notre service brand identity
- Positioning and messaging framework
- Logo family and monogram
- Typography and color system
- Motion and imagery direction
- Brand guidelines document
- Complete asset kit
Brand Identity : vos questions, nos réponses
What does a brand identity project include?
Strategy, logo family, typography and color systems, applications, and a practical guidelines document, delivered with a full asset kit.
Can you refresh our identity instead of replacing it?
Yes. Refreshes keep the recognizable equity of your current mark and tighten everything around it. It is often the right call for established businesses.
Do we own the final brand assets?
Fully. All source files and rights transfer to you at final payment, including fonts licensing guidance where needed.
How do identity and website projects connect?
When we do both, the identity is designed with the website as its first application, which removes the usual translation loss between brand book and screen.
Services qui se combinent avec brand identity
Dites-nous où en est votre projet brand identity et nous vous répondrons sous deux jours ouvrés avec un avis honnête.
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